Digital marketing is a mainstay of the industry, but it isn’t limited to social media ads. The market for mobile billboards is growing, too.
If you want to be on the cutting edge of advertising, find out why mobile billboards are your next move.
Out-of-home marketing (OOH) is an umbrella term that describes any advertising that reaches people when they are outside of their home. It’s radio, newspapers, TV, cinema, and billboards. But not all billboards…
Digital out-of-home marketing (DOOH) is advertising that reaches people outside of their home using digital media. It’s social media ads and outdoor advertising like gas pumper toppers, bus stop displays, LED billboards, and mobile billboards.
Target audiences haven’t changed, but the way to connect with them has. We live in a digital world, and that means transitioning conventional advertising mediums into digital ones. The biggest benefit to a brand is the return on investment.
Here are some disadvantages traditional advertising has in today’s digitally-driven world:
Traditional billboards have their advantages, like the ability to reach a large number of consumers, but it has its disadvantages as well:
With mobile billboards, you’re taking your brand to them. Digital signage is great for special or short-term events, they offer a short lead time, and have a great ROI.
More exposure means higher ROI. You control where your mobile billboard is seen. You control who sees it. You control your brand’s message.
Over the last decade, we’ve refined our portable digital billboards to be on the cutting edge of the industry. Our award-winning mobile marketing gives you full control of the displayed content with the ability to change it to meet your needs at any given moment.
Our blog has tips to help you build a successful mobile billboard campaign, product details, and videos that show our mobile displays in action. Contact us for your free quote and start driving your sales today.