Judging Billboard Advertising Effectiveness: Do They Still Work?
Today, when you think about advertisements, the first thing that pops into mind are television and internet ads. But what about billboards? These oversized adverts are still around and actually do a lot of good for brands.
When you look at the numbers, you’ll find that overlooking this method could be costing your business potential customers.
Let’s take a look at some of the stats to see billboard advertising effectiveness.
Billboards Are Hard to Miss
What’s great about billboard ads is that they’re really hard to miss. This is especially true when you’re on the highway and have nothing else to view but the interesting billboards passing by.
It’s found that roughly 71% of Americans consciously look at the messages on billboards while driving. In fact, 58% learn about events and restaurants this way.
And it’s not just the message they’re seeing – 26% make note of phone numbers and websites posted on them as well.
Billboards Affect Buying Decisions
If the majority of adults are seeing billboards, learning from them, and taking down information, then it’s likely helping them to make buying decisions as well.
Those driving along the highways are normally traveling or shopping. This is why you’ll find a lot of restaurant billboards on freeways and retail billboards in the city. There’s a reason why top brands are still using this form of advertisements as part of their marketing efforts.
In the same study, it found that 32% of drivers visit businesses they see in billboard ads. And roughly 50% of them say they got directions to the business from the billboard.
Creating Billboard Campaigns that Convert
The stats show that billboard advertising is definitely an effective tool for attracting prospects and potentially converting them. Of course, you’ll need to be strategic with your approach.
For instance, if you’re looking to build awareness, then you should make a headline that’s catchy and include how to get more details. This may include a phone number, blog URL, or even a hashtag for social media.
As with any form of marketing, you want to ensure your brand name and logo is prominently displayed. This way, they can look you up if they didn’t get a chance to read the entire display.
This is why you should make your marketing message short and to the point. No more than a sentence or two.
If you can add humor or other emotions to entertain and incite action, then go for it!
Now that You Know Billboard Advertising Effectiveness…
It’s time to start looking for ways to get your brand’s message onto billboards. The cost of billboards can be quite high, but there are various other ways you can get the same effect without dishing out a ton of money.
One example is mobile billboards. This can give your brand even more visibility with a wider reach since your ad is on the move. You can have our ad displayed in all parts of the city without paying for multiple billboards. You don’t have to stress about billboard advertising effectiveness in one location because you can get maximum exposure from a mobile billboard. Your billboard can be where you need it when you need it there.
This is what we offer at AdHitch. We’re an award-winning mobile advertising company that helps brands like yours grow visibility. If you’d like to learn more, then contact us today!